The key to audio and video success is putting yourself and your teammates, in a position to play to their strengths.  The best shows and talents are reality based, have a theme of “controlled chaos,” and have qualities the target audience can identify with.  Some of the key ingredients are:

• Listener Eye Contact / Participation
• Air Talent’s Character / Role Definitions
• Proper Organizational Structure
• Production / On-Camera Presence
• On-Air Attitude and One-To-Oneness
• Cut Through Potential

It’s important to have humor, but more important to know when to use it. Being compelling is paramount.